Your savings in your hands
Heartland Bank’s Mobile App is a fast and simple way to open and manage your call accounts and term deposits on the go.
Would you like to be able to manage your savings anytime, anywhere? You can with our new app, designed to provide flexibility when it comes to managing your money.
We soft launched the app in June; since then customer feedback has been extremely positive. Make sure to keep it coming! We are working hard to incorporate additional features to provide all our customers with the full experience they’re seeking.
Building on customer feedback
As part of the user experience testing, we released the app to a select group of pre-registered customers.
Lydia Zulkifli, Heartland’s Chief Digital Officer, says their feedback allowed Heartland to address some key customer needs before the app’s wider release.
“The test group’s recommendations helped drive immediate improvements to the app, informing where we go next and making a real difference to the end result,” says Lydia.
“To develop an easy-to-use, self-service app for our diverse range of customers, we needed to understand how they manage their savings in their everyday lives – which is exactly what we tested.”
The Heartland Mobile App marks a significant leap forward in our journey to provide better customer experiences using digital channels and ultimately to offer an end-to-end depositor platform.
Our next focus is on launching additional functionality to give you more of what you want. It will also allow new customers to open accounts without stepping foot into one of our retail offices.
Keeping customers up to speed
At Heartland, we are committed to continuous improvement and keeping you up to date with developments.
“Our goal is to take customers on the journey with us, telling them what we are doing and why,” says Lydia. “With this in mind, we’ve designed a section on our mobile app website page called ‘The List’ to update customers on the evolution of the app.
“It includes new features we’ve developed, and those in the pipeline. Customers can choose to be notified when a feature is launched; this means they never have to ask what we’re up to and it shows that we’re working on giving them what they want.”
If you haven’t done so already, download the app today and let us know your feedback. Email us: [email protected]
